About Us


Our Story


We’re a fun, personal and approachable full-service wedding design and planning firm. Our busy clients love that we handle all of the details, make guest experience a priority, and seamlessly orchestrate their entire event from start to finish. It takes an experienced team of creatives to pull off the wedding of a lifetime — and, let’s be honest, that’s what you really want.  

Lúnasa Events was founded in 2017 by wedding-industry expert Rayna Wallen as a way to mark the 10th anniversary of Always Planned (her first company) and in honor of her very own luxury destination wedding, which took place in Ireland. 

It all started when Joe proposed — in the parking lot at Lowe's Home Improvement! When they began planning their wedding, they knew they wanted a celebration like no other they had seen before. With Joe's extensive culinary and events background and Rayna's many years of experience in the high-end wedding industry, their wedding was a complete fairytale, as 44 of their closest friends and family joined them in Ireland for their most spectacular day

While planning, Rayna discovered and wrote down the word "Lúnasa" on a whiteboard in her office. The origin of Lúnasa dates back to ancient Irish times — a harvest celebration with merriment, bonfires, feasts and dancing; a ritual to give thanks and ask for blessings of good weather.

A few months went by, with little to no thought to what was written on the whiteboard, one day, she looked over and it was almost as if the word Lúnasa wanted to jump out. It dawned on her: Lúnasa was what she'd been lacking in her business — a brand, focused solely on creating the most incredible, memorable, once-in-a-lifetime wedding experiences in destinations around the world. And so, here we are. 


Our Team



Rayna Wallen  Direction + Design

With over 10 years of experience, Rayna is a leader in the wedding and events industry. Winner of the SBA Young Entrepreneur of the Year award, her wedding designs have been featured in numerous print and online publications.

In addition to being the Lead Direction + Design for Lúnasa, Rayna is the founder of Always Planned and Rackhouse Events

As an established wedding and event expert, Rayna is highly sought after for one-on-one coaching and offers consulting for resorts in the destination wedding market.

Rayna and Joe got married August 24, 2017 in a lavish destination wedding at Mount Juliet, in Co. Kilkenny, Ireland. Check out all the details here.


Joe Benchimol  Art + Culinary

Joe has a very unique background. A talented and award-winning Graphic Designer with multiple years in Print and Art Direction, his work has been featured in prestigious publications such as The New Yorker, New York Times and Time magazine. A coffee table book junkie, he has also been the Designer and Managing Editor for not one — but two — prominent titles. 

With a degree in Culinary Arts and over 10 years of experience working in the San Francisco/Bay Area event industry, Joe brings a level of expertise to Lúnasa hard to find elsewhere. And our clients get to reap the benefits!  

Rayna and Joe got married August 24, 2017 in a lavish destination wedding at Mount Juliet, in Co. Kilkenny, Ireland. Check out all the details here.

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Ashley Zander

Lúnasa Lexington


Jordan Anderson

Lúnasa Charleston


Mary Yoly Powers

Lúnasa Hacienda